What Marketers Need To Know: US Government Makes Data Privacy Moves

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With two moves, the federal government bucked its reputation for moving at a glacial pace earlier this month. First, the Federal Trade Commission dropped astating that “Browsing and location data are sensitive. Full stop.” Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President Biden’sWith a blog post and its recent enforcement actions, the FTC clarified its position on browsing and location data.

In line with the executive order, sensitive data includes precise geolocation, browsing histories, biometrics and genetic information, and private communications.with the executive order, these actions are primarily aimed at protecting national security and preventing foreign adversaries from accessing Americans’ data for nefarious purposes. And in an, concerns about national security and TikTok’s ability to spread misinformation have grown more acute.

 

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