Nineteen years ago, I started my first project: a website for learning that made money from Google Ads. This idea worked well at first, but it wasn’t making much money after four years, perhaps because of the decay of Google Ads revenues in general.
This led me to create a tool, which I released as a software-as-a-service offering. Building this product taught me a lot. In this article, I want to share ten lessons for other companies to consider when developing their own SaaS products.Selecting an appropriate name for your product is essential. It needs to be easy to recall, reflect your brand's identity and be attractive to your audience. Finding the right domain name for your service can be complex.
With a growing preference for mobile wallet payments, incorporating options like Google Pay, Apple Pay and in-app purchases is crucial for success.Users anticipate immediate assistance when they encounter issues with your product. Providing live support ensures they receive help promptly, which is key to maintaining user satisfaction and fostering trust in your service.
Aim to streamline the introduction to your application with a simple three-to-four-step wizard following registration for account setup. Enhance the experience by selecting default settings that align with their expectations and are popular among users in their region or industry.Consider providing a basic version of your service, as this can enable you to attract a wider customer base and gather more feedback on your service.