Apple is reportedly in “active negotiations” with Google to bring its Gemini generative AI technology to the iPhone, Bloomberg reports, and has also considered using OpenAI’s ChatGPT. CEO Tim Cook has already confirmed that Apple is spending “a tremendous amount of time and effort” on artificial intelligence features, and plans to release them to its customers “later this year.
The potential branding or implementation of Google’s AI tech into Apple’s devices is yet to be decided. The iPhone maker already has a longstanding deal with Google to make Google Search the default on its devices, in an agreement that’s believed to be worth $18 billion annually. But such deals have been increasingly contentious with regulators, with the US Department of Justice accusing Google of using them to unfairly entrench its search engine’s market position.
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