soul trapped in this circuitry.” The voice singing those lyrics is raw and plaintive, dipping into blue notes. A lone acoustic guitar chugs behind it, punctuating the vocal phrases with tasteful runs. But there’s no human behind the voice, no hands on that guitar. There is, in fact, no guitar. In the space of 15 seconds, this credible, even moving, blues song was generated by the latest AI model from a startup named.
Suno is barely two years old. Co-founders Shulman, Freyberg, Georg Kucsko, and Martin Camacho, all machine-learning experts, worked together until 2022 at another Cambridge company, Kensho Technologies, which focused on finding AI solutions to complex business problems. Shulman and Camacho are both musicians who used to jam together in their Kensho days.
that a service as capable as Suno’s might take years to arrive. “Audio is not a discrete thing like words,” Shulman says. “It’s a wave. It’s a continuous signal.” High-quality audio’s sampling rate is generally 44khz or 48hz, which means “48,000 tokens a second,” he adds. “That’s a big problem, right? And so you need to figure out how to kind of smoosh that down to something more reasonable.
We’re trying to get a billion people much more engaged with music than they are now. We’re not trying to replace artists. Rodriguez sees Suno as a radically capable and easy-to-use musical instrument, and believes it could bring music making to everyone much the way camera phones and Instagram democratized photography. The idea, he says, is to once again “move the bar on the number of people that are allowed to be creators of stuff as opposed to consumers of stuff on the internet.” He and the founders dare to suggest that Suno could attract a user base bigger than Spotify’s.
In the absence of strict rules against AI-created content, there’s also the prospect of a world where users of models like Suno’s flood streaming services with their robo-creations by the millions. “Spotify may one day say ‘You can’t do that,’” Shulman says, noting that so far Suno users seem more interested in just texting their songs to a few friends.