Microsoft is once again asking Chrome users to try Bing through unblockable pop-ups

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Will Shanklin has been writing about gadgets, tech and their impact on humanity since 2011. Before joining Engadget, he spent five years creating and leading the mobile technology section for New Atlas. His work has also appeared on SlashGear, TechRadar, Digital Trends, AppleInsider, Android Central, HuffPost and others.

instead of Google search. “Chat with GPT-4 for free on Chrome! Get hundreds of daily chat turns with Bing Al”, the ad reads. If you click “Yes,” the pop-up will install the “Bing Search” Chrome extension while making Microsoft’s search engine the default.pop-up will appear, asking you to confirm that you want to change the browser’s default search engine. “Did you mean to change your search provider?” the pop-up asks. “The ‘Microsoft Bing Search for Chrome’ extension changed search to use bing.

Directly beneath that alert, seemingly in anticipation of Chrome’s pop-up, another Windows notification warns, “Wait — don’t change it back! If you do, you’ll turn off Microsoft Bing Search for Chrome and lose access to Bing Al with GPT-4 and DALL-E 3. Select Keep it to stay with Microsoft Bing.” Essentially, users are caught in a war of pop-ups between one company trying to pressure you into using its/ search engine and another trying to keep you on its default . Big Tech’s battles for AI and search supremacy are turning into obnoxious virtual shouting matches in front of users’ eyeballs as they try to browse the web.Microsoft reportedly confirmed the pop-up’s authenticity in statements to, cringingly painting the move as an opportunity for users.

In a reminder of how friendly its intrusive ads supposedly are to user freedom, it added, “We value providing our customers with choice, so there is an option to dismiss the notification.” Engadget emailed Microsoft for independent verification, but the company didn’t immediately respond. We’ll update this article if or when we hear back.described the advertisement as coming from a “server-side update” and said the ad wasn’t part of a Windows update.

 

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