The uncanny valley’s hungry cousin is coming for food photography, it seems. A recent study found people view AI-generated images of food more appealing.as well as how appealing they found those images. To do this, those involved looked at both real and AI-generated pictures of food, providing feedback on what they thought was real and what looked best.
That brings up the question of how well the study found people to detect AI generation: pretty well, actually. This was especially true the more processed the picture was and is a massive jump from the poor detection results “The findings reported here reveal an intricate picture concerning the way in which consumers discern and react to such images, highlighting several facets of AI’s role in shaping consumer perception,” the study noted. “Looking to the future, the study opens up several avenues for future research. For instance, one might consider conducting similar studies on comfort foods, where the emotional connection with food might influence the consumer acceptance of digitally generated content.
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Source: ScienceDaily - 🏆 452. / 53 Read more »