If you thought the release of the latest iPhone software, iOS 17.4, meant that things could get back to normal in the world of iPhone, think again. Applenew details of how the iPhone is changing. In response to the Digital Markets Act in the European Union, an Apple rule change updates how app marketplaces will work on the iPhone. These changes are for EU residents now, but governments around the world will be looking closely to see if they should adopt similar legislation. Watch this space.
First, they can plump for alternative app marketplaces. “Marketplaces can choose to offer a catalog of apps solely from the developer of the marketplace.”Or they can link out to purchase. This means, “When directing users to complete a transaction for digital goods or services on an external webpage, developers can choose how to design promotions, discounts, and other deals. The Apple-provided design templates, which are optimized for key purchase and promotional use cases, are now optional.
With this change, when it comes, EU users will be able to go to a website and click a download link. Things are moving fast for the iPhone.March 13 update. Proof, if proof were needed, that the latest changes to the iPhone because of the DMA are having an immediate effect, came today from a browser company.as “the browser that puts you first,” says there’s been a steep increase in installations on the iPhone since the iOS 17.4 update went live.
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