As the viewing habits of sports fans continue to shift, more and more sports leagues have attempted to give consumers new and innovative ways to engage with players and games. A number of NBA fans use the league’s mobile app to watch their favorite team. Given the growing popularity of its digital platforms, the NBA is tapping into artificial intelligence to enhance fans' viewing experience.
There is a need to see the NBA making strides to use AI,' Alex Beckman told Fox News Digital. 'What we see is brands that have invested early — that have gotten a head start — now making strides that second and third tiers of AI and how it can touch fans.' Beckman is the founder and CEO of ON, a leading AI chat platform which powers AI experiences for some of the world's most recognizable sports brands, including the New York Yankees and Las Vegas Aces.
The technology presents several pros and cons. For instance, some have raised concerns about whether AI could be used to potentially circumvent athlete NIL rights by using AI versions instead. On the positive side, AI can help ramp up healthy competition between sports leagues and teams to utilize next-generation entertainment options to increase fans' engagement. The future of AI has been a hot topic since the technology became more widely accessible to the general public in late 2022.
Wembanyama described NB-AI as 'incredible.' Although NB-AI is in its infancy, the French phenom believes the coming months and years will play a significant role in the technology's development. 'Only the future will say what it will look like,' Wembanyama added. Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.