existing industry boundaries, and has its own organizational and business advantages. In this article, the authors outline four advantages to opting for this nondisruptive route: 1) It allows you to avoid direct confrontations with established incumbents. 2) It is an effective way to respond to full-on disruption. 3) It makes it easier to secure support from internal stakeholders. 4) It largely avoids backlash from external stakeholders.
SDC offered a breakthrough solution for teeth straightening. With the price , the time of treatment , no required office visits, plus clear aligners you can slip on and off, it is not surprising that SDC took off. Since its founding in 2014, a customer base of 2 million people opted for SDC vs. traditional braces.is a professor of strategy and management at INSEAD and a codirector of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau, France.
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