The rapid rise of AI technology is scaring women — and for good reason. New deepfake AI apps make it possible for anyone to create realistic images of anyone they have a picture of. And now, certain social media companies have been allowing apps that facilitate the creation of deepfakes to advertise on their platforms. NBC reports that Facebook and Meta recently ran ads for Perky AI, an app that allows users to “enter a prompt to make look and be dressed as you wish” for $7.99 a month.
Earlier this year, pornographic deepfakes of Taylor Swift circulated on social media. “This content violates our policies, and we’re removing it from our platforms and taking action against accounts that posted it,' said a spokesperson from Meta at the time. 'We’re continuing to monitor, and if we identify any additional violating content, we’ll remove it and take appropriate action.” Similarly, Meta apologised for the Perky AI ads retroactively.
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