In today's rapidly evolving financial landscape, Nigerian financial institutions face mounting pressure to adapt their marketing strategies to meet the demands of customers and fierce competition. Traditional marketing approaches are no longer sufficient in a data-driven world where personalized experiences and real-time insights are paramount.
The proposed framework outlines a pathway to leverage AI technologies effectively, transitioning from manual processes to data-driven marketing strategies that yield competitive advantages, unlock new opportunities for customer engagement, improve customer experiences, reduce cost, and increase differentiation.
The roadmap for implementing AI-driven marketing strategies involves collaboration, agility, and continuous improvement. Through the concerted efforts of cross-functional teams and a commitment to change management, financial institutions can leverage data-driven insights to deliver exceptional customer experiences and achieve sustainable competitive advantages in an increasingly digital landscape.
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