International Women's Day is a complicated event for brands to navigate, but when it goes right, history can be made. While there's always the risk of brands using International Women's Day as another annual marketing trend, some brands have truly mastered the empowerment and celebratory spirit that it represents. in the past but I'd like to think we've come a long way in recent years.
Hospitality chain OYO released a bold campaign in 2022 which aimed to open up jobs for female coders. The #WomenInCtrl movement launched in India, inviting female coders to join the company's 'Hackathon'. The movement tasked female devs to create tech-first hospitality products, with top applicants being considered for roles within the company.
For an archetypal motivational International Women's Day ad, you can't get better than Nike. The swelling, string-heavy score accompanying the clips of inspirational athletes is a typical Nike ad trope that makes it's International Women's Day ad a timeless classic. Coca-Cola is a master of sleek advertising and its 2022 International Women's Day ad is no exception.