The social media platforms have adjusted their respective algorithms to de-prioritize news, and while it was done to combat the spread of misinformation, it has resulted in some unfortunate consequences. Currently, less than 1% of readers to news articles are coming from social media,
"The social media landscape is shifting. Platforms are adjusting algorithms to de-prioritize news in an effort to combat the spread of misinformation," Memo said in a statement, adding,"While social media used to be seen as the pulse of consumer interest, comms teams today know that it's not the end-all-be-all."also found that more than half of X users now say they get their news from the platform formerly known as Twitter.
"It’s always concerning when any social network fails to prioritize information from reliable and trustworthy sources," warned Jason Mollica, professorial lecturer of public communications in the School of Communications at American University in Washington, D.C. "Americans are opening a social media app to get information on politics, entertainment, and sports. X continues to be the go-to platform for live events and breaking news," said Mollica.