Long gone are the days when a personal training session required you to go to an actual gym to meet with an actual personal trainer. Today, there are myriad platforms, tools, and services that allow for personalization of your workout plan—and they’re only getting smarter.
Many more examples underscore the reality that now, thanks to recent advancements in artificial intelligence technology, the fitness world is doubling down on personalized fitness—creating bespoke plans, user accountability, motivation, and even a community that lives right in your smartphone, connected fitness product, or subscription service. .
Getting people to engage with these apps through the language or timing of notifications is another way some fitness apps are becoming more personalized. “We think a lot about building healthy habits and habit formation, and technology really knows how to use data when's the right time to remind someone, what kinds of reminders, what kinds of things we can do to make a product stickier,” says .
Personalized fitness isn’t only for those working out from home, though. A new “smart boutique fitness studio” called opened its flagship location in Texas in September. With a space covered in LED screens, exercisers can choose an AI avatar that will coach them through workouts via their earbuds and as displayed on the LED screens. Cameras covering the whole space deliver form feedback directly to users’ smartphones.
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