Google says it will begin cracking down on AI-generated content created solely for the purpose of gaming its systems and ranking high in Google Search—a change that could potentially have a ripple effect on the quality of what we see online. The God of Search made the announcement in a blog post on Tuesday. According to Google, this change involves algorithmic enhancements to its core ranking systems and is more complex than its usual updates.
At least some of the increase can be attributed to the growing availability of AI tools, which can create content in the format Google likes in seconds, and how easy it is to use them. SEO consultant Jake Ward went viral on X/Twitter last November for bragging about how his company had used AI to steal 3.4 million in total traffic from a competitor. Ward explained that he had exported a competitor’s sitemap and created 1,800 articles with AI based on its URLs.
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