We're calling for change. This article references intimate image-based abuse. Last year, GLAMOUR partnered with Refuge and Rape Crisis England & Wales to release a consent survey exploring women's attitudes towards consent – in real life and online. Of all the findings – which you can read in full here – we were seriously concerned to discover that 91% of GLAMOUR readers think deepfake technology poses a threat to the safety of women.
Deepfakes are a form of media that are digitally manipulated to replace one person’s likeness convincingly with that of another. And troublingly, a report into deepfakes in 2023 shows that deepfake pornography constitutes 98% of all deepfake videos found online. And that 99% of those targeted by deepfake pornography are women. No wonder we're scared. And it's not just about deepfake porn, either. Home Secretary James Cleverley has warned that the UK's upcoming general election could be hijacked by deepfake videos sharing fake news. He told The Times, “The era of deepfake and AI-generated content to mislead and disrupt is already in pla
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