The internet had its own never-frozen beef with Wendy’s when it discovered the fast food chain was planning surge pricing for 2025. Wendy’s clarified in an updated statement on Tuesday night that it has “no plans” for surge pricing. “We said these menu boards would give us more flexibility to change the display of featured items. This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants,” said Wendy’s in an updated official statement.
Customers expressed outrage about Wendy’s new pricing strategy in the last two days on social media, including memes that suggest ordering from Wendy’s would be like trading on the stock market. “Imagine standing in line and watching the price of a Frostee increase by $2 as soon as you get to the register,” said one user on X. “When you short Wendy’s before the lunch rush,” said another. “Dynamic pricing is basically price gauging, and consumers are fed up,” said one user.
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