Artificial intelligence phones: these are the buzzwords you'll likely hear this year, as smartphone players look to jump on the AI hype to boost sales of their devices after a difficult stretch of time.
Samsung Electronics Co. Galaxy S24 smartphones during a media preview event in Seoul, South Korea, on Monday, Jan. 15, 2024. Samsung, the world's most prolific smartphone maker, is leaning into artificial intelligence as the key to unlocking greater sales this year.
"Nobody wants to be seen as being behind the curve, and AI is just the talk of the town. It is the buzzword this year that all the vendors are going to be jumping on," Bryan Ma, vice president of client devices research at IDC, told CNBC.Analysts who spoke to CNBC broadly agree on a few things — that these devices will have more advanced chips to run AI applicationsBut AI tech inside phones is not new.
The other big part of the AI smartphone puzzle is the term "on-device AI." Previously, many AI applications on devices were actually partly processed in the cloud, then downloaded onto the phone. But advanced chips and the ability for large language models to effectively become smaller are likely to drive more AI applications to be run solely in the device, rather than in a data center.
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