Intelligent apps – applications that use data to produce smart predictions, hyper-personalisation and create an adaptive experience – are not new technologies or concepts. Merging artificial intelligence (AI) and applications is something technology professionals have been doing for a long time.
These processes have come a long way, and have become significantly easier in recent years, thanks to public exposure and fast-tracked development of AI, making the technology more accessible and affordable. This is according to Duane Cooper, Account Executive at Entelect, who notes that organisations are rushing to make use of AI technology, scared of falling behind and losing competitive advantage. As a result, AI technologies are often incorporated into environments without prudent consideration for the value it adds or the real problems it solves. This is especially true in the development of intelligent apps
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