TikTok has unveiled its plan to combat misinformation ahead of the 2024 European elections. This comes after a wave of misinformation hit voters via TikTok ahead of Taiwan's presidential election in Jan. 2024.ikTok is launching an in-app Election Center to mitigate the spread of online misinformation during the 2024 European Parliament elections.
The tool is set to be available for TikTok’s 134 million monthly European users to access in March, ahead of the bloc taking to the polls in early June. The centers will aim to inform European voters about the elections, and videos linked to the electoral process will be clearly signposted and guide users to the relevant center. TikTok also noted that it has a team of 6,000 people working to moderate E.U. languages content.
The election centers build upon efforts started in 2021, and continued last year, where similar hubs were established for national elections in Greece, the Netherlands, Poland, Slovakia and Spain. Morgan’s statement also reinforced its priorities for the election period, from countering misinformation, fact-checking, and investing in media literacy. It also announced that it will issue covert influence operations reports to increase transparency and limit deceptive actors trying to sway public opinion. TikTok also addressed the steps it takes to ensure AI-generated content does not further the spread of misinformation.