Zoe Ghertner is one of the most revered fashion photographers working in the industry today. Having collaborated with the likes of Chanel, Gucci, The Row, Miu Miu, and Hermès, the American-born image maker and creative director is renowned for her editorial work showing subjects in a naturalistic style. Now, Ghertner has partnered with Fee Steinvorth, an artist and wellness practitioner, to found neoNutritions, a health and wellness-focused brand that has been years in the making.
The Ultimate Foundation is made with seeds, greens, fruits, algae, adaptogens, and restorative roots, and The Ultimate Beauty contains sea buckthorn, birch leaf, and manjistha, which are rich in antioxidants. ‘The benefits are as holistic as the formula, lowering inflammation and detoxifying, improvingand digestion, and boosting immunity and energy.’ It is recommended that the powders are added to about two litres of dairy or nut milk, ghee, aloe vera juice, or water.
For the campaign, Ghertner worked with casting director Rosie Vogel, to assemble a crew of models including supermodel Kirsty Hume, skateboarder, entrepreneur and breathwork teacher Alex Olson, athlete and model Jeneil Williams, and dancer and choreographer Vinson Fraley. ‘Each person we photographed was intentionally chosen to represent different aspects of what we stand for. Kirsty, as a herbalist, represents eternal beauty and plant wisdom.
Both neoNutritions products are manufactured in the USA in a TGA-registered, Good Manufacturing Practice compliant facility, which is recognised by NSF International. ‘We maintain entire batch manufacturing records, which ensures all finished products are 100 per cent traceable. We also maintain rigorous independent audits of our manufacturing facility and toxicological reviews that verify product formulation and label claims and prevent unsafe levels of contaminants.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inboxHannah Tindle is Beauty & Grooming Editor at Wallpaper*. With ten years of experience working for media titles and brands across the luxury and culture sectors, she brings a breadth of knowledge to the magazine’s beauty vertical, which closely intersects with fashion, art, design, and technology.