As part of Sweb’s ‘relentless reinvention,’ CEO is putting AI to work for small businesses

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San Antonio-based Sweb Development CEO Magaly Chocano developed SwebWiz to offer small businesses affordable website and marketing packages.

When Dr. Rick Ramos Dominguez was preparing to leave the U.S. Navy and go into private medical practice, he wanted a model that would allow him to spend more time with patients.

McDiarmid has known Chocano for years. Both women are members of Entrepreneurs’ Organization, a global networking group, and have participated in leadership and business development opportunities together. As she learned more about what Chocano was trying to do with AI, the two began to talk about the need to create a marketing product that would offer similar features: affordability, simplicity and a little handholding.

Said Chocano, “I don’t know how to express this elegantly, but we’re not going to bullshit you. We don’t have a silver bullet. I’m so sick of that. But we are nimble, fast and super smart — and if it’s not working, we’ll switch it up until it does.”Brenda Bazán / San Antonio ReportChocano has been switching it up ever since she launched Sweb Development in 2008.

from San Antonians. Just two weeks later, she launched an effort to take care of others as COVID-related closures eviscerated the livelihoods of small business owners around the city.Credit:Chocano began selling T-shirts emblazoned with “In This Together” in English and Spanish. She then used the proceeds to buy gift cards from struggling small businesses like restaurants. She’d then give those gift cards to local nonprofits to distribute to those in need and front-line workers.

Having moved on from its Sweb App platform once that market flooded with similar entrants, Sweb Development today offers a full range of services, from website and app development to digital marketing. After years working with large global companies, it has also found a niche working with nonprofits.

 

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