is sweeping almost every industry, and the never ending discourse about it highlights conflicted feelings of fear and excitement for insiders, and an understandable level of wariness for people who aren’t fully sure of what AI can do. In Hollywood, vulnerable creators in every position within the industry are worried about the inevitableand, subsequently, in the content that is created and disseminated to the masses. The AI evolution is here, and we couldn’t stop it if we wanted to.
That hypothetical is terrifying, but for now, it’s just fiction. Still, though the rise of AI probably looks a lot less like a YA dystopian novel, we don’t have to imagine the total end of the world as we know it to understand why folks are so apprehensive about it. Experts in the field have been closely monitoring the present and future outcomes of an AI-integrated society, and many of them are unsettled about what it could do to our reality.
In the entertainment world, those implications can’t be understated, particularly when it comes to the ongoing struggle for equity. One of the foremost concerns that many of the experts in the Pew Research survey shared was that developments in AI will likely lead to significant job losses, and for Hollywood, the thought of the overutilization of technology further undermining the hard efforts of marginalized people is especially unnerving.
“I don’t know that AI has a place in entertainment unless it’s being used primarily to expound on something that’s already created and completed by an actual person,” he argues, advocating for specific checks and balances on the advancements where it concerns the media. “Allowing AI too much access in this space can potentially be irresponsible and unsafe.
This stance is shared by many creatives working in media who have started to predict a future where the evolving technology could very realistically. Notably, anxieties over the prospect of AI taking over have been at the forefront of the controversy that had Hollywood in a deadlock for nearly half of 2023 during the WGA and SAG-AFTRA strikes.
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