Privacy is much more than a regulatory compliance matter, and businesses are increasingly concerned about the use of generative artificial intelligence (GenAI). This is among findings in the Cisco 2024 Data Privacy Benchmark Study, an annual review of key privacy issues and their impact on business. Drawing on responses from 2 600 privacy and security professionals across 12 geographies, the seventh edition of the benchmark shows that privacy is much more than a regulatory compliance matter.
“Organisations see GenAI as a fundamentally different technology with novel challenges to consider,” says Dev Stahlkopf, chief legal officer at Cisco. “More than 90% of respondents believe GenAI requires new techniques to manage data and risk. This is where thoughtful governance comes into play. Preserving customer trust depends on it.” Among the top concerns, businesses cited the threats to an organisation’s legal and intellectual property rights (69%), and the risk of disclosure of information to the public or competitors (68%
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