Samsung's Measures for a Safe and Secure AI Experience

This year, Samsung wants to harness the power of generative AI to unlock new possibilities for mobile experiences. However, there are concerns about safety, privacy and ethics as we’ve seen with ChatGPT and Bard. Shortly after the Samsung Unpacked 2024 event, we spoke to YJ Kim, who leads the AI team for Samsung MX (Mobile eXperience) Business to learn more about its measures to ensure a safe and secure AI experience.

Kim says Samsung is putting AI safety as its first priority and the company is aware that there are many concerns about Generative AI, especially regarding privacy. Samsung has taken a hybrid approach to leverage on-device capabilities as well as the cloud through partner collaboration

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