Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. This marks the first time the Advertising Standards Authority of Singapore (Asas) has found a company in breach of the advertising code for greenwashing, or marketing that exaggerates the sustainability of a product.
The offending ad for the Prism+ zero smart air-con was pulled from the company’s Instagram page after it was notified by Asas on Dec 5, said Asas chairman Ang Peng Hwa in a statement to The Straits Times on Dec 15. Asas had received a complaint about the campaign, which included a video that featured influencer Wendy Cheng – better known as Xiaxue – on a mission to “save the earth”
Technology Technology Latest News, Technology Technology Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: straits_times - 🏆 5. / 69 Read more »