We see a lot of new skincare brands every month. But a launch for MyBlend at the Merrion this week felt rather different, and intrigued us for several reasons. First, the experts at Clarins are behind myBlend. This is huge – it means everything benefits from the knowledge, experience and capabilities of the Clarins labs.
Dr Olivier Courtin (son of Clarins founder Jacques Courtin Clarins), an orthopaedic surgeon for many years before joining the family firm in 1995, is the innovator behind myBlend. MyBlend is centred on a 360-degree approach, combining skincare, food supplements and technology to focus on a truly “inside out” approach. MD of myBlend, Henri du Masle, (previously general manager of Clarins France) says the new brand “aims to go to the cutting edge of beauty” and deliver proven results. The bottom line: this is what you turn to if you’re starting to think of doing something more invasive, but would prefer not to. The gender-free range, aimed at ages 45-plus, is aiming to be the hottest new name in beaut