Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital holiday cards using the latest AI technology. Consumers can experiment with the holiday-themed content to make their own shareable holiday cards on CreateRealMagic.com, including Coca-Cola’s cherished depictions of Santa Claus, created by Haddon Sundblom in 1931, and the company’s much-loved family of polar bears, first used by the company in 1993.
By sharing these storied assets with consumers - and allowing them to be seen through the prism of new technology - they can be re-discovered by a younger generation. Pratik Thakar, Coca-Cola’s Global Head of Generative AI, said the company wanted to use this holiday season to create a positive space for people to express their creativity. The company is leaning into the potential of AI and demonstrating how it, combined with an iconic brand like Coke, can bring people together in the spirit of holiday magic. “We, at Coca-Cola, are connecting the dots between culture, creativity and technolog
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Source: DailyPostNGR - 🏆 11. / 59 Read more »