PwC Ireland is launching a new GenAI Business Centre as it expands its strategic AI collaboration with Microsoft into Ireland. Enabled by Microsoft technology, the new centre will help boost GenAI adoption, driving the necessary investment returns in a safe and secure way. Generative Artificial Intelligence (GenAI) is a type of machine learning that uses algorithms to create new data from existing information.
PwC said its new investment comes at a time of "huge opportunity" for businesses but also at a time when technology needs to be applied with great responsibility. Earlier this year it also invested, through its relationship with Microsoft, over €1 billion globally to expand and scale artificial intelligence (AI) and drive human-led, tech-powered transformation. PwC Ireland has also invested significantly over the last number of years in the digital upskilling of all of their people and the ongoing investment will be extended to cover AI and GenAI skills for all staf