The Rise of Deepfakes: A Threat to Reality

Porn, as a Times headline once proclaimed, is the “low-slung engine of progress.” It can be credited with the rapid spread of VCRs, cable, and the Internet—and with several important Web technologies. Would deepfakes, as the manipulated videos came to be known, be pornographers’ next technological gift to the world? Months after Cole’s article, a clip appeared online of Barack Obama calling Donald Trump “a total and complete dipshit.” At the end of the video, the trick was revealed.

It was the comedian Jordan Peele’s voice; A.I. had been used to turn Obama into a digital puppet. The implications, to those paying attention, were horrifying. Such videos heralded the “coming infocalypse,” as Nina Schick, an A.I. expert, warned, or the “collapse of reality,” as Franklin Foer wrote in The Atlantic. Congress held hearings about the potential electoral consequences. “Think ahead to 2020 and beyond,” Representative Adam Schiff urged; it wasn’t hard to imagine “nightmarish scenarios that would leave the government, the media, and the public struggling to discern what is rea

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Concerns Rise Over Nonconsensual Deepfakes Featuring Celebrity LikenessesEntertainment workers express concerns about the proliferation of nonconsensual deepfakes featuring celebrity likenesses, as generative AI tools become more accessible. Scams manipulating trusted celebrities to promote products have increased in the past year. A recent survey shows that industry professionals are increasingly worried about the misuse of generative AI for misleading deepfakes of celebrity voices and images.
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