YouTube to require disclosure of deepfake videos

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Youtube,Deepfake Videos,Synthetic Footage

YouTube will require content creators to disclose if their videos contain believable synthetic footage of made-up events, including AI-made depictions or deepfakes. Violating the rules will result in content removal and account punishment.

This red tape will be rolled out over the coming months and apply to material uploaded by users, we're told Specifically, the Google-owned vid-sharing giant will require content creators to disclose if their videos contain believable synthetic footage of made-up events, including AI-made depictions, or deepfakes that put words in people's mouths.

In those cases, a label will be added to a video's description declaring the content was altered or digitally generated, and a more prominent note will be added to the video player itself if the content is particularly sensitive. Breaking the rules will lead to content being torn down and accounts punished.We’ll require creators to disclose when they've created altered or synthetic content that is realistic, including using AI tools. When creators upload content, we will have new options for them to select to indicate that it contains realistic altered or synthetic materia

 

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