In August 2016, WIRED visited the San Francisco offices of a young startup recently snapped up by a surprising buyer. General Motors acquired three-year-old Cruise for a reported $1 billion in hopes the straitlaced Detroit automaker could coopt the self-driving technology tipped to disrupt the auto industry. Cruise CEO Kyle Vogt—a scrappy Twitch cofounder who competed as a teen in BattleBots—said he intended to stick around, but to keep running the driverless-car tech developer like a startup.
” In one, a firefighter reported he was almost hit by a Cruise vehicle that drove through the scene of a two-vehicle collision in front of downtown Austin’s Fire Station 2. Cruise says its car, guided by a remote assistance worker, followed human-driven cars and passed the firefighter at a distance of about 9 feet, but as in San Francisco, the Austin emergency departments appeared fed up—and concerned about potential disaster.
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