Major movie studios and actors represented by SAG-AFTRA clashed again this week, with a significant hurdle being Hollywood’s desire to use artificial intelligence-generated likenesses of deceased actors without their family’s permission.reports that following the two sides failing to agree on a new contract proposal, language concerning AI was adjusted. At this point, the nearly 120-day-long strike is closer to being resolved.
This means studios would pay for initial AI scans, but there was no language outlining compensation for reusing them. Reports suggest that this issue has been ironed out. However, for a dead person, the waters are much murkier. A recent proposal’s omission of consent requirements for an authorized representative was a huge stumbling block for the union. It is scary to think about how a person’s likeness, including a very realistic one created by AI, could be used after they have passed away.