Google is rolling out new generative AI tools for creating ads, from writing the headlines and descriptions that appear along with searches to creating and editing the accompanying images. It’s pitching the tool for use by both advertising agencies as well as businesses without in-house creative staff. Using text prompts, advertisers can iterate on the text and images they generate until they find something they like.
The step-by-step ad creator is coming to those who use Google’s Performance Max ad campaign product, and it’s capable of generating ads designed for Google spots like search and shopping. An advanced image editing solution similar to the Magic Editor abilities available on the new Google Pixel 8 is also coming. Customers can use the editor to update existing visual ads that can retain a hero asset while making relevant changes.
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