Hollywood studios reportedly want to recycle dead actors’ AI likenesses without family permission

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SAG-AFTRA has reportedly responded to Hollywood studios’ “last, best and final” offer, rejecting clauses that would let them use AI-created likenesses of deceased performers without consent. The union plans to make a counter-offer that removes the current AI-related language.

, rejecting clauses that would let them re-use AI-created likenesses of high-demand and deceased performers without consent. The union allegedly plans to make a counter-offer that removes the current AI-related language. “They can’t have that loophole to exploit performers,” a union-side sourcereports that The Alliance of Motion Picture and Television Producers proposed to “secure AI scans” for Schedule F performers .

An even more striking detail is that the way the proposal was written appears to advocate for limitless use of dead performers’ AI-created likenesses without proper permission. “The language currently in the AMPTP’s offer would see the studios and streamers secure the right to use scans of deceased performers without the consent of their estate or SAG-AFTRA,” writes.

“We think it’s not just reasonable but is absolutely vital to the sustainability of the performance industry,” a source told. “ behooves them to have you dead in that they need consent when you’re alive but not when you’re dead.” SAG-AFTRA reportedly updated union members about negotiations on Monday, assuring them it won’t agree to a lousy contract. “Please know every member of our TV/Theatrical Negotiating Committee is determined to secure the right deal and thereby bring this strike to an end responsibly,” the union wrote to its members. “There are several essential items on which we still do not have an agreement, including AI. We will keep you informed as events unfold.

 

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