Studios Keep Actors' Strike Going by Pushing a Truly Horrifying AI Deal

The AMPTP has doubled down on AI—a contentious issue within the ongoing SAG-AFTRA strike—with its latest “final offer” for the actors’ union. In the battle surrounding the use of AI, which even President Biden has now sided on, things are heating up as the AMPTP continues to try and secure performers’ likenesses in perpetuity.

” Basically, while actors are alive there’s some consent across the board, but that ends once they have died, allowing the studios complete ownership of their likeness—which is truly some ghoulish villainy right there. “This is one of the biggest reasons SAG did not accept the ‘last, best and final’ offer from the AMPTP. We could not allow that language to stand,” a union source told THR. “This is massive.

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Hollywood actors strike: SAG-AFTRA says studios' latest offer ‘isn’t enough’The studios' proposal reportedly included an enhanced residual bonus for high-performing streaming shows, comprehensive protections on the use of artificial intelligence and the highest increase in minimum residual payments in 40 years.
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