Xbox sparks dev revolt with new AI writing partnership: 'Lots of people are going to get fired, games will get worse, and C-suite will get millions'

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One of Josh's first memories is of playing Quake 2 on the family computer when he was much too young to be doing that, and he's been irreparably game-brained ever since. His writing has been featured in Vice, Fanbyte, and the Financial Times.

has announced a partnership with a company called Inworld AI in order to"empower game creators with the potential of generative AI" and no, you aren't the only one who thinks that sounds incredibly ominous., Xbox's general manager of gaming AI Haiyan Zhang announced a"multi-year partnership" with Inworld aimed at building"AI game dialogue and narrative tools at scale.

The tools generated by the Xbox/Inworld AI partnership will be optional for devs to use, but it's still a controversial topic. It was only in September that a months-long strike by Hollywood screenwriters secured protections against the use of AI writing in TV and cinema, which workers feared could lead to job losses and poorer, more generic writing across media.

So not a particularly positive reaction from the devs and actors that Xbox is ostensibly setting out to help with tools like this, which I have to say must have been very predictable a long, long time before the announcement went live on Microsoft's site. Nevertheless, massive companies seem to be as committed as ever to introducing AI into game development. I suspect Toufexis is right and we all have a long fight, and several strikes, in our future.

 

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