Scarlett Johansson launches legal action in a case of AI imitating life imitating art

Hollywood star Scarlett Johansson has launched legal action against an AI app that used her name and an AI likeness in an online advert, needless to say without permission. This is particularly ironic given that one of Johansson's most memorable roles was in the excellent 2013 film Her, where she voices an AI virtual assistant called Samantha that protagonist Theodore falls in love with., and per Variety began with a clip of Johansson behind-the-scenes while playing Black Widow.

The ad did have some small print saying"Images produced by Lisa AI. It has nothing to do with this person." That doesn't seem like any sort of mitigation really, though Lisa AI's developer Convert Software is hardly alone in doing this.

I've contacted Convert Software to ask for comment on the lawsuit, and will update with any response. One thing to note is that this doesn't seem to be some huge firm but is possibly a one-person operation: the social media accounts are largely unused, and among the app notes and reviews the company tends to talk in the first-person singular. Lisa AI itself is built on existing software like ChatGPT, though it does come with various subscription plans.

Whether the lawsuit actually goes anywhere is another matter: most of these things are settled quickly, especially when the infringement is so blatant, without the need for court. However the rise in such incidents means someone is going to push it eventually and try to set a precedent: Johansson's reps have confirmed she has nothing to do with the app, and her attorney Kevin Yorn told Variety:"We do not take these things lightly.

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Elon Musk's newest scheme is an AI chatbot that is 'based and loves sarcasm'Rich is a games journalist with 15 years' experience, beginning his career on Edge magazine before working for a wide range of outlets, including Ars Technica, Eurogamer, GamesRadar+, Gamespot, the Guardian, IGN, the New Statesman, Polygon, and Vice. He was the editor of Kotaku UK, the UK arm of Kotaku, for three years before joining PC Gamer.
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