Exclusive-Meta to bar political advertisers from using generative AI ads tools

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Exclusive-Meta to bar political advertisers from using generative AI ads tools

) owner Meta is barring political advertisers from using its new generative AI advertising products, a company spokesperson said on Monday, cutting off campaigns' access to tools that lawmakers have warned could turbo-charge the spread of election misinformation.

The tools were initially made available only to a small group of advertisers starting in the spring. They are on track to roll out to all advertisers globally by next year, the company said at the time. Google has also planned a mid-November policy update to require that election-related ads must include a disclosure if they contain"synthetic content that inauthentically depicts real or realistic-looking people or events."

He warned ahead of a recent AI safety summit in the United Kingdom that governments and tech companies alike should prepare for the technology to be used to interfere in upcoming elections in 2024, calling for special focus on election-related content"that moves from one platform to the other."

 

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Exclusive: Meta to bar political advertisers from using generative AI ads toolsFacebook owner Meta (META.O) is barring political advertisers from using its new generative AI advertising products, a company spokesperson said on Monday, cutting off campaigns' access to tools that lawmakers have warned could turbo-charge the spread of election misinformation.
Source: Reuters - 🏆 2. / 97 Read more »