From LOLCats to Pepe The Frog: How memes became the language of the internet

Taking an academic approach to studying memes – although this is anything but a dry programme, and borrows liberally from YouTubers for its visual style – reminds us of the fact that human nature doesn’t really change over time. Our psychology is endlessly adaptable. Clay’s background is in art history, and, as he told Metro.co.uk: ‘It was a really good training ground for dealing with the internet, because images beat text in the competition for attention spans.

The rise of LOLCats in the early 2000s reflected the craze for cat pictures in the early days of photography. Human beings have always anthropomorphised our pets, wanting to believe that they return our love. With dogs, this is easy to tell, but not so much with cats. Putting a party hat on cat, or a kitten on a tiny Penny Farthing, now that was comedy gold, and definitely a precursor to LOLCats.

The often poisonous meme situation on social platforms has led to ‘liberal trolls’, like Christopher Blair, aka Busta Troll, to turn vigilante on hate speech. In the documentary, he explains how he publishes satirical news stories to bait conservatives. ‘We pull them into the comments,’ he says, ‘these are some of the worst xenophobes and racists on Facebook.’ The inevitable bile is spewed, and ‘the trolls patrolling the page report them, they get a little time out.

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