Murphy's Logic and reflections on 45+ years of broadcasting | SaltWireNEW YORK - Facebook owner Meta is barring political advertisers from using its new generative AI advertising products, a company spokesperson said on Monday, cutting off campaigns' access to tools that lawmakers have warned could turbo-charge the spread of election misinformation.
The tools were initially made available only to a small group of advertisers starting in the spring. They are on track to roll out to all advertisers globally by next year, the company said at the time. Alphabet's Google, the biggest digital advertising company, announced the launch of similar image-customizing generative AI ads tools last week. It plans to keep politics out of its products by blocking a list of"political keywords" from being used as prompts, a Google spokesperson told Reuters.
Meta's top policy executive, Nick Clegg, said last month that the use of generative AI in political advertising was"clearly an area where we need to update our rules."