Critics Slam the Use of AI in The Beatles’ Final Music Video

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Last Friday saw the release of The Beatles' final song accompanied by a music video that saw the Fab Four all performing together.

Last Friday saw the release of The Beatles’ final song accompanied by a music video that saw John, Paul, George, and Ringo all performing together.

Of course, John Lennon was assassinated in 1980 while George Harrison died in 2001. So, the remaining Beatles enlisted director Peter Jackson to help create a partly AI-generated music video for the iconic band’s final tune —It was a creative decision that was always going to cause a stir and while plenty of emotional fans loved it; there was been pushback from critics calling the video “chilling.

“Peter Jackson said he has “genuine pride” in his first-ever music video, “and I’ll cherish that for years to come.” If that’s how he really feels, we should take his cameras away and let him think about what he’s done.”“The blend of present-day McCartney and Starr with Sgt. Pepper-era Lennon and Harrison is jarring and frankly, a little goofy.

“The music video takes the form of a montage—the kind that might play at a retirement party, with images from assorted stages of the past, and moving images from the days of the so-called Threetles; visual shades of reaching the stage of life detailed in McCartney’s “When I’m Sixty-Four.” We’re not seeing the soaring creativity of the promotional films for “Penny Lane” and “Strawberry Fields Forever,” but rather a wry, winsome sincerity.

 

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