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https://www.wsj.com/articles/legislators-aim-to-help-celebrities-and-consumers-fight-deepfake-scam-ads-8d490bc6Film star Tom Hanks took to Instagram in October to warn consumers about an AI-generated deepfake ad in which he appeared to endorse an unnamed company’s dental plan.Some TikTok users recently encountered an ad in which the YouTube star known as MrBeast appeared to offer 10,000 new iPhones for just $2 each.
The deal sounded too good to be true, and it was. MrBeast last month joined film star Tom Hanks and CBS anchor Gayle King in a growing cohort of celebrities who say scammers have made unauthorized use of their likenesses in convincing, AI-generated deepfake ads hawking phones, fake dental plans and dubious weight-loss solutions.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law.