Tech giants jockey for position at dawn of AI age

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Whether they sell smartphones, ads or computer chips, the heavyweights of Silicon Valley have everything to prove to investors looking to see who is best placed in the race to dominate the generative artificial intelligence market.

Google, the world leader in online advertising, is one of several tech giants investing in generative AI capabilities. Photo: Noah Berger / AFP/File"Everyone is focused on AI right now. And everyone's trying to outmarket and out-hype everybody else. And there's room for a whole lot of players."

For Max Willens, an analyst at Insider Intelligence, while the division's credibility among AI startups could"bear fruit in the long run, it is not currently helping Google Cloud enough to satisfy investors."Amazon, Microsoft and Google are among the leaders in cloud computing services.

Chipmaker Nvidia hit the jackpot by betting years ago on developing graphics processing units , now a crucial pillar in the rapid development of generative AI.He says"probably 80 or 90 percent of all workloads will be inference workloads," meaning the usual functioning of AI models once they've been created.US chip giant Intel has been working to catch up with its rivals, especially Nvidia, when it comes to powerful chips needed to handle AI's processing demands.

 

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