Samsung's 2024 goal: sell more higher priced phones and raise its Average Selling Price

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 11 Pro Max, he has seen smartphones evolve into a global phenomenon.

series will tally 31 million units sold this year which compares favorably with sales for the Galaxy S21 and Galaxy S22 lines, both of which achieved sales of under 30 million units. The world's top smartphone manufacturer, Samsung reportedly expects to ship 253 million smartphones next year. Analysts note that both Samsung and rival Apple have similar goals which is to ship approximately 250 million smartphones in 2024.

Over 75% of the phones sold by Samsung each year are low-priced models which means its flagship and foldable models account for only 25% of the phones that Sammy ships. As a result, Samsung's Average Selling Price is $295 compared to Apple's $988. Next year, Samsung plans to hike its ASP by selling more high-end phones like the.

Daniel Araujo, Corporate VP at Samsung's MX business segment, said,"We expect premium-centered demand to increase in the smartphone replacement cycle next year. We achieved double-digit growth in annual flagship shipments and sales growth exceeding the market growth rate." Besides the goal of selling 10% morephones next year, Samsung wants to see more of its high-priced handsets in the list of the top ten best-selling smartphones.

 

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