legal action against an AI app that used her name and image in an online advertisement without obtaining permission. The ad, which was approximately 22 seconds long, was posted on X/Twitter by an artificial intelligence image-generating app known as Lisa AI: 90s Yearbook & Avatar. It featured Johansson, although her representatives confirmed that she is not affiliated with the app, and her attorney, Kevin Yorn, handled the situation from a legal perspective.
Johansson’s attorney, Kevin Yorn, stated, “We do not take these things lightly. As is customary in these circumstances, we will deal with it using all available legal measures.”The ad began with an old clip of Scarlett Johansson behind the scenes of Marvel’s “Black Widow,” where she says, “What’s up guys? It’s Scarlett, and I want you to come with me…” However, a graphic then covered her mouth, and the screen transitioned to AI-generated images resembling the actor.
Various Lisa AI apps, created by Convert Software, remain available on the App Store and Google Play, although the app maker did not respond to Variety’s request for comment.Many states, including California, have stringent privacy laws that protect the unauthorized use of a person’s name, voice, image, or likeness for advertising or promotional purposes.
Scarlett Johansson is not the only actor whose name and likeness have been used without permission for advertising purposes. In the past, Tom Hanks also warned his fans about a promotional video for a dental plan that featured an AI version of the actor, stating that he had no involvement in it.
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Source: IndependentSG - 🏆 2. / 72 Read more »