American actress Scarlett Johansson at Cannes Film Festival 2023. Photocall of the film Asteroid City. Cannes , May 24th, 2023is taking legal action against an AI app that used her name and an AI-generated version of her voice in an advertisement without her permission,
Here's a simplified example: An AI model could be fed audio clips of a person talking and learn how to identify their speech patterns, tonality and other unique aspects of their voice. The AI model could then create a synthetic version of the voice. What's even more concerning is that it's becoming harder to tell the difference between what's real and what's fake as deepfake technology rapidly evolves, Edis says.There are a few things you can do if you find yourself wondering whether something you're viewing may be a deepfake.
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