You have an opportunity. If you turn back now, you can live out the rest of your days without absorbing the cosmic horror that is the music video for “Now and Then,” or as Paul McCartney’s marketing team puts it, “the last Beatles song.” “Now and Then” is a new Beatles track cobbled together with the eldritch power of AI. It’s built on a demo tape recorded by John Lennon in 1978.
The dead Beatles smirk, an homage to the cheeky, self-effacing humor that made the boys so irresistible in the first place. To be fair to the poor Beatles, and I do love their work, Paul McCartney and Ringo Starr are old men. “Now and Then” is a tribute to lost friends who died before their time. John’s lyrics were already sentimental, and for Paul and Ringo, the project must have been terribly sad work. I went into the video in a forgiving mood.
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