The initial test—seeing a pop-up stating that “ad blockers are not allowed on YouTube” and asking people to disable them—started on YouTube in May. It started ramping up in October to a global YouTube audience, angering users, who took to sites including
Yet,at the same time, record numbers of people installed new ad blockers as users rushed to find alternatives that wouldn’t trigger YouTube’s pop-up. Some users even tried Microsoft’s Edge as they looked to escape the ad blocker ban, according to Wired.on user tolerance for more adverts—and it has also arrived as the YouTube Premium price rises by $2 to $13.99.
YouTube says creators receive the majority of revenue for long form videos on YouTube and claims YouTube has paid over $50 billion to creators, artists and media companies. It also suggests adding YouTube to your Allow List to at least get some respite from annoying ads on other sites.