Hello Kitty gets an AR makeover for her 50th anniversary

Our favourite cat-girl human creature, Hello Kitty, is celebrating her 50th birthday next year, and the festivities have already begun. Sanrio has launched a few fun surprises that will see Kitty take on the digital era, with interactive augmented reality experiences and new adventures into online platforms like Roblox and

Since her debut in the '70s, Kitty has become one of Sanrio's most beloved kawaii characters, evolving into a symbol of the pink girly pop Y2K aesethic. Since then she's remained a cultural icon in art, fashion and everything in between, and might I say she's looking great for her age.

The AR animations will also be hitting TikTok, where fans can create their own interactive videos using custom Hello Kitty TikTok filters. Alongside these will be a new account dedicated to posting short animations of the birthday girl with up to four videos each month. Most peculiarly, Kitty will be making her debut on the virtual universe game, Roblox, where fans can interact with her at the 'My Hello Kitty Cafe'.

To me, it seems that Sanrio is torn between Kitty's iconic Y2K era and an urge to update her identity for the younger Gen Z audience. As an official Gen Z elder, I already see Kitty as a cultural icon, and it only takes one Google search to see her plastered on every plausible piece of memorabilia, to understand why. While Roblox isn't for me, I'm excited to see what future festivities are in store – Happy Birthday Kitty.

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